New Balance announces the launch of New Balance 365, a collection of 365 short films that engages consumers 365 days a year by asking them to think about “the balance”. Beginning today, one 20 second short film that creatively explores the idea of “the balance” will post live each morning to NewBalance365.com for consumers to view, ponder and engage with the New Balance brand each and every day of 2010. (Via Hype Beast)
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